| Media experts who keep up-to-date
on your category, brand and competitive activity |
|
 |
| Too big and too busy to understand
each clientĄ¯s marketing situation |
|
| Shake off the traditions and expectations
of what media departments do |
|
|
| Simply stress buying media cheap,
even if itĄ¯s in the wrong places. Often, just CPM driven |
|
|
|
| Mass production. Assume one-size-fits-all
clients |
|
| Privately-owned. A principle owner
of the company is assigned to your account |
|
|
| Many owned by agency holding companies |
|
| Every account is important |
|
|
| Top talent dedicated to high billing
accounts. Smaller accounts relegated to juniors |
|
| Strong reputation for being expert
negotiators |
|
|
| Strong reputation for being
Media Divas |
|
